Etsy Pricing Calculator
Work backwards from the profit you want to the price you need to charge.
Your details
Private — stays in browserPrice to charge per unit
$9.31
Each unit nets ≈ $12.00 after fees
Price is solved from the full US fee stack, so what you quote is what you keep. Note this does not include your own product or shipping costs — subtract those from your target profit first, or use the Profit Calculator for the full picture.
How to price for Etsy in 2026
Etsy sellers make one pricing error more than any other: they set a price by feel and let the fee structure eat the margin. Because Etsy's combined fees run around 15-16% of an order, a $25 product you want to net $12 on actually needs to be priced closer to $30. This calculator works backwards from the profit you want and solves for the exact price that gets you there after every fee.
A reliable pricing formula for handmade goods is: (product cost + your labor + target profit) + ~15.5% for Etsy fees. If your cost is $8 and you want $15 profit, you should be selling around $27-28. Anything priced by guesswork below that is quietly subsidizing Etsy out of your pocket.
Don't forget product and shipping costs
This calculator solves the price for your target profit before your own costs. Subtract your per-item material cost and per-item shipping cost from your target profit first, then use the result. Better yet, run the Etsy Profit Calculator with your real numbers to see the complete picture including your costs.
Frequently asked questions
How much does Etsy take out of a sale?
Around 15-16% of the order total in the US: $0.20 listing fee, 6.5% transaction fee, 3% + $0.25 payment processing, and 0.5% regulatory fee. Offsite ads add 12-15% when applicable.
How do I know what to charge on Etsy?
Start from your profit target, not your cost. Add product cost, shipping cost, and your desired profit, then add about 15.5% for Etsy fees on top. This calculator does the math for you.
Should I raise my Etsy prices?
If your profit margin is under 30%, yes. A modest 10-15% price increase rarely costs sales because Etsy shoppers compare on photos and reviews, not just price.
Does the price I set include shipping fees?
Etsy charges its transaction fee on the total including shipping, so buyer-paid shipping affects your fees. Factor your shipping cost into pricing or use free-shipping thresholds carefully.