eBay Pricing Calculator
Work backwards from the profit you want to the price you need to list at.
Your details
Private- 100% free - no signup, no email
- Private - your inputs stay in your browser
- Updated 2026-09-16 for the 2026 fee schedule
List price to charge
$51.18
Each sale nets ≈ $30.00 after eBay fees + costs
Note: Solves the item price from the full eBay 2026 fee stack, including final value fee, per-order fee, optional promoted listing rate, and international surcharge when applicable.
How to price for eBay in 2026
eBay resellers typically underprice because they subtract only the final value fee and forget the per-order fee, promoted listing rate, regulatory fee, and international surcharge when applicable. Combined, the eBay fee stack runs 13-17% of the order total on top of what you spent on the item and shipping.
This calculator works backwards from the net profit you want and solves for the exact item price that gets you there after every fee and cost. Enter the profit you want to keep and your real costs - the result is the price you should list at.
Don't forget item and shipping costs
This solver assumes your item cost and shipping cost are real numbers. If you source items at $15 and ship for $4, those come out of the gross sale before anything is profit. Include them in the inputs and the price you get is the price you should list.
Frequently asked questions
How much should I charge on eBay?
Start from your target net profit and add your item cost, shipping cost, and the eBay fee stack (13.25% FVF in most categories + $0.30-0.40 per-order fee + 0.35% regulatory). This calculator does the math for you.
How much does eBay take from a sale?
For business sellers, eBay takes 13.25% final value fee in most categories (6.35-15% by category), plus a $0.30-0.40 per-order fee, plus a 0.35% regulatory fee. Private sellers in the US pay 0% in most categories.
Do promoted listings affect the price I should set?
Yes. Whatever ad rate you set (typically 2-10%) is an extra fee on every promoted sale. Either bake it into your price or only promote items with enough margin to cover it.
Should I price higher with a Basic Store subscription?
A Basic Store drops your FVF by 0.9%. If you sell enough volume for the $39.95/month subscription to pay back, your net profit per sale is higher at the same list price.